BETREND has entered into a strategic partnership with GIANTY to officially launch the smart CRM platform “betrend” in Vietnam via the Zalo Mini App. Sales, implementation, and customer support in Vietnam will be handled by GIANTY Vietnam.
Building on a long-standing offshore development partnership, this new alliance strengthens on-the-ground sales, implementation, and support in Vietnam and will accelerate service localization and growth.
About BETREND Inc.
Founded in 2000, BETREND develops the smart CRM platform “betrend,” which enables businesses to integrate and manage customer touchpoints across smartphones, tablets, and mobile phones. The system is operated under the Information Security Management System (ISMS – ISO 27001 certified) and holds the PrivacyMark certification for personal information management.
About the “betrend” Smart CRM Platform
“betrend” is a mobile-first smart CRM that unifies messaging and customer data to deliver targeted, measurable marketing.
- Multi-channel outreach: app push, email, LINE (with Zalo Mini App support in Vietnam)
- Behavior analytics: purchases, points, and store visits → precise segmentation & campaigns
- Unified console: manage customer data, analytics, and communications in one place
- Device coverage: works on smartphones and feature phones
- Proven adoption: trusted across F&B, retail, and service sectors
“betrend” – smart CRM platform introduction video
“betrend” × “LINE Mini App” linkage introduction video
About GIANTY
Founded in Japan in 2001, GIANTY has expanded to multiple locations worldwide, including Vietnam and the United States. With more than 350 talented employees from Japan and around the globe including software engineers and artists, GIANTY develops a wide range of products in game development, art production, software development, and AI. Through continuous innovation and expansion, GIANTY delivers high-quality technology solutions that meet the demands of today’s rapidly changing global market.
The BETREND × GIANTY Partnership
Built on BETREND’s proven smartphone-centric promotion solutions in Japan, “betrend” is tailored for Vietnam’s fast-growing food & beverage and retail markets.
Leveraging Zalo’s Mini App – on a platform used by over 70% of Vietnamese – brands can issue digital membership cards in seconds, with no additional app install. This fits a market where brand-specific apps see low adoption, and it includes a single dashboard for customer management, analytics, and communications.
This partnership combines BETREND’s CRM know-how with GIANTY’s on-the-ground team in Vietnam. Together we move faster, localize better, and support customers end to end from setup to ongoing improvements while keeping quality, security, and results front and center.
