Senior Marketing Executive

Who we are

Established for over 20 years in Vietnam with more than 350 members, GIANTY is proud of providing numerous successful services to millions of users worldwide

OUR CORE SERVICES: Development Services (Outsource & Offshore), In-House Development (Apps, Games, Anime, Arts, Design, Big Data/Analytics, IoT, VR, AI)

What we are looking for

We are looking for a Senior Marketing Executive to plan and execute marketing activities for Go Vietnam, a GIANTY’s B2B-focused business in the Vietnam market.

This role is designed for a hands-on senior marketer who can take ownership of marketing execution, with a strong focus on video content, social channels, and campaign coordination. The position requires solid marketing judgment, clear communication, and the ability to turn business goals into practical marketing actions.

• 3-5 years of marketing experience
• Strong background in B2B marketing; experience in B2B2C models is highly preferred
• Understanding of consumer insights and demand generation in support of B2B growth
• Hands-on experience planning and executing marketing activities in the Vietnam market
• Experience collaborating with external partners or agencies
• Strong at creating & distributing video and social content
• Proficient in English
• Practical, outcome-focused mindset
• Proactive, open-minded, and comfortable speaking up
• Confident in sharing ideas, opinions, and initiatives
• Strong presentation and communication skills

Nice-to-have

• Experience working with international brands or B2B partners/resellers 
• Experience with B2B2C models or consumer-driven (pull) strategies
• Understanding of advertising, website, and lead-generation concepts
• Ability to interpret marketing data and performance metrics

What you are going to do

A. Marketing Planning & Execution

• Develop and execute monthly and quarterly marketing plans aligned with business objectives
• Identify priority channels and coordinate activities across content, social, and campaign execution
• Monitor performance and continuously improve marketing effectiveness

B. Social Channel Development 

• Build, manage, and grow Go Vietnam’s key social and video channels
• Develop content ideas, key messages, and CTAs tailored to B2B audiences in Vietnam,  with awareness of consumer demand and brand perception
• Apply pull-based marketing thinking to support partner and brand engagement
• Ensure content, channel performance, and execution align with brand positioning and marketing goals
• Track and evaluate channel and content performance to inform future planning

 C. Partner & External Collaboration

• Coordinate with external partners such as:
• Marketing agencies
• PR & media partners
• Influencers / KOLs (when applicable) mainly through brand-led or co-marketing initiatives
• Align partners on goals, timelines, and expected outcomes
• Coordinate event preparation and booth setup with partners and vendors

D. Others

• Oversee and coordinate advertising and performance marketing activities
• Liaise with the development team on website and landing page development
• Prepare reports and monitor marketing metrics

What you can expect

• Competitive salary and benefits package
• Opportunity to work with a dynamic and supportive team
• Career growth and development opportunities
• A collaborative and innovative work environment
• Happy Hours, Team building