IKEA Virtual Store on Roblox: A Metaverse Job Opportunity

Home furnishing brand IKEA has announced an innovative venture into the virtual world with the launch of a new store on Roblox, set to open on June 24th, 2024. IKEA virtual store, titled ‘The Co-Worker Game’, is not just a digital experience but also offers real Roblox jobs opportunities. Through a series of games inspired by real-life jobs at the Swedish retailer, users can explore career progression routes available at IKEA.

IKEA Virtual Store on Roblox: The Co-Worker Game

IKEA’s virtual store on Roblox, part of a collaboration titled “Careers Done Different,” opens on June 24. This project is designed to attract a new generation of co-workers by immersing players in various roles within the IKEA universe.

In “The Co-Worker Game,” players can engage in a variety of activities, from assisting customers in the Showroom to serving the famous Swedish meatballs in the Bistro. Beyond these roles, the game offers paid opportunities for Roblox players, making IKEA the first brand to introduce paid Roblox jobs.

IKEA Virtual Store on Roblox
IKEA Virtual Store on Roblox

A New Dimension of Career Progression

Darren Taylor, Country People and Culture Manager at IKEA UK and Ireland, emphasized the brand’s innovative approach to career development.

“At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique career philosophy to life.”

IKEA is the first brand to introduce paid work on the Roblox platform

Applications for these virtual co-worker positions are open from June 3rd and will close on June 16th. It’s a unique opportunity for fans to immerse themselves in the IKEA brand and for the company to showcase its non-linear career philosophy.

The virtual interviews for shortlisted applicants are scheduled between June 14th and June 18th. Successful candidates will earn the same hourly rate as a London co-worker at IKEA, which is £13.15.

For those interested in applying, it’s important to note that applicants must be at least 18 years old and reside in the United Kingdom or the Republic of Ireland. If you’re eligible and interested, you might want to check out the official IKEA website for more details on how to apply and the terms and conditions. It’s certainly a unique way to explore Roblox jobs and engage with the IKEA brand in a virtual setting.

Setting a Trend in the Metaverse

It’s a fascinating development that highlights the potential of virtual platforms like Roblox to transform how we think about engagement with brands. IKEA’s venture into Roblox is part of a larger trend where brands leverage the platform for unique campaigns and activations. 

Last year, Adidas launched a digital collection on Roblox, focusing on self-expression, creativity, and user experience by merging fashion with gaming. This included digital pop-up stores offering officially licensed digital clothing and bespoke outfits. 

Adidas’s digital collection on Roblox

Walmart has also taken a groundbreaking step by enabling users to purchase physical goods directly within Roblox. Through the Walmart Discovered experience, users can have real-life items shipped to their doorsteps, mirroring the convenience of online shopping in a virtual environment. This feature showcases a new level of integration between virtual platforms and physical retail, offering a seamless shopping experience from the comfort of the virtual world.

Walmart Discovered on Roblox


IKEA’s new virtual store on Roblox represents a groundbreaking step in the metaverse, offering real-world benefits within a virtual setting. It provides a glimpse into the future of retail and employment. As the virtual store opens its doors, IKEA invites users to explore new career paths, learn, and grow in a dynamic and engaging environment. Whether you’re a gamer, a job seeker, or an IKEA enthusiast, this virtual store offers a unique experience not to be missed.